Brush 2015

Brush highlights the nuances of mundane acts -- in this case, brushing teeth and zipping a zipper -- romanticizing them, describing their sensuality. While not everyone has an aquamarine toothbrush, not everyone has a black jacket, not everyone lets their toothpaste take as much control as the actor in this video did, the character is an everyperson of sorts. They are an individual, to be sure, but their relatability is whole. Everyone knows what it's like to brush the teeth, to zip the zipper.

"Just as in literature one differentiates 'styles' or ways writing, one can distinguish 'ways of operating -- ways of walking, reading, producing, speaking, etc."  What ways of operating are associated with this video? Is there an assumption about the identity of the viewer? What are your modes of operating? Undoubtedly different than those of the individual featured in Brush, but, arguably, just as mundane -- just as sensual, just as romantic, just as boring.

Marx wrote about "commodity fetishism" -- Brush is an attempt to escape from commodities, but not fetishism: Brush is about mundanity fetishism, "common" fetishism, everyday fetishism. Feel your teeth. They have n e r v e s.

"... Once the images broadcast by television and the time spent in front of the TV set have been analyzed, it remains to be asked what the consumer makes of these images and during these hours," (Not my italics). What did you make of these images? And, separately, what is your analysis of them?

Perhaps the emphasis is too extreme for some audiences. It is necessary to remember, if this thought crosses the viewer's mind, that the italics in Brush are mine, but the content is yours.